SaaS Metrics Toolbox
SaaS Churn Rate Calculator
Measure your customer churn rate month-over-month and see how your retention matches up with SaaS benchmarks.
Inputs
Your Churn Metrics
Monthly Churn Rate3.00%
Annualized Churn Rate (Estimated)30.62%
Retention VerdictAverage (Typical SMB)
Median Monthly Churn Benchmarks
According to the 2024 ChartMogul and KeyBanc SaaS Reports, retention is strongly correlated with customer segment size and contract length:
| Customer Segment | Target Monthly Churn | Status |
|---|---|---|
| Enterprise | < 0.5% | Best-in-class |
| Mid-Market | < 1.0% | Median |
| SMB (Small Business) | < 3.2% | Median |